creatorapps

Updated September 2026

Metricool review

All-in-one social media scheduling, analytics, ads reporting, and link-in-bio tool built for marketers and agencies. Best for agencies and marketers managing multiple brands with detailed analytics. Starts at $20/mo.

Joined the team.blue group in 2024; continues to operate independently under the Metricool brand.

Key features

  • Multi-brand planner
  • AI content generation
  • Ads reporting dashboard
  • Link in bio
  • Competitor analysis
  • Looker Studio connector

Pros

  • Free-forever plan for a single brand
  • Strong analytics and ads reporting for the price
  • Includes link-in-bio at no extra cost

Cons

  • API access and Zapier integration require Advanced plan
  • Brand-based pricing gets costly at scale

Metricool alternatives

  • Later

    Free · $37.5+

    Scheduling · Link in bio

    • Instagram
    • Facebook
    • TikTok
    • Pinterest
    • LinkedIn

  • Buffer

    Free · $5+

    Scheduling · Analytics

    Social media scheduling and analytics platform with per-channel pricing for creators and small teams.

    • Instagram
    • TikTok
    • YouTube
    • X (Twitter)
    • Pinterest

  • Publer

    Free

    Scheduling · Analytics

    Bootstrapped social media scheduling tool supporting a wide range of networks with a generous free tier.

    • Instagram
    • TikTok
    • YouTube
    • X (Twitter)
    • Facebook
All Metricool alternatives →

Sources: metricool.com, metricool.com, help.metricool.com