Updated September 2026 · prices from vendor's pricing page

Metricool pricing

Metricool has 4 plans: Free, Starter, Advanced, Custom. There is a free plan. Paid plans start at ~$20-25/mo (from €16-29 depending on brand count) (Starter).

Free
$0
- Manage 1 brand
- 20 scheduled posts/month
- 5 competitor profiles analyzed
- 30 days of analytics history
- AI assistant
Starter
~$20-25/mo (from €16-29 depending on brand count)
or Up to 24% off with annual billing
- Manage up to 10 brands
- Unlimited posts (fair use)
- 100 competitors analyzed
- LinkedIn included
- PDF/PPT reports
Advanced
~$53-67/mo (from €43-69 depending on brand count)
or Up to 24% off with annual billing
- Manage up to 50 brands
- Team/client management
- Post approval workflow
- Full Twitter/X analytics
- Looker Studio connector
Custom
Custom
- Custom brand quantities
- White label option
- Dedicated account manager

Free plan limits: Only 1 brand, 20 scheduled posts/month, 5 competitors, and 30 days of analytics history.

Priced in EUR with USD equivalent shown; price scales with number of brands managed (per-brand tiers). Unlimited scheduling subject to Fair Use Policy.

Full Metricool review →Metricool alternatives →Official pricing page ↗

Alternatives with a free plan

Later
Free · $37.5+
Scheduling · Link in bio
- Instagram
- Facebook
- TikTok
- Pinterest
- LinkedIn
Buffer
Free · $5+
Scheduling · Analytics
Social media scheduling and analytics platform with per-channel pricing for creators and small teams.
- Instagram
- TikTok
- YouTube
- X (Twitter)
- Pinterest
Publer
Free
Scheduling · Analytics
Bootstrapped social media scheduling tool supporting a wide range of networks with a generous free tier.
- Instagram
- TikTok
- YouTube
- X (Twitter)
- Facebook