creatorapps

Updated September 2026 · 13 picks

Best Social Media Scheduling Tools (2026)

The best social media scheduling tools are Buffer (free plan, from $5/mo per channel), Later (visual planning with link in bio), Metricool (scheduling plus analytics), Publer (budget, broad network support), Hootsuite and Sprout Social (teams and enterprises), Tailwind for Pinterest, and Typefully for X and LinkedIn.

  1. #1

    Buffer

    Free · $5+

    Scheduling · Analytics

    Free plan and simple per-channel pricing from $5/mo.

    • Instagram
    • TikTok
    • YouTube
    • X (Twitter)
    • Pinterest
  2. #2

    Later

    Free · $37.5+

    Scheduling · Link in bio

    Visual Instagram and TikTok planning with a built-in link in bio.

    • Instagram
    • Facebook
    • TikTok
    • Pinterest
    • LinkedIn
  3. #3

    Metricool

    Free · $20+

    Scheduling · Analytics

    Scheduling plus detailed analytics for multiple brands; free plan, paid from $20/mo.

    • Instagram
    • TikTok
    • YouTube
    • X (Twitter)
    • Twitch
  4. #4

    Publer

    Free

    Scheduling · Analytics

    Broad network support on a budget, with a free plan.

    • Instagram
    • TikTok
    • YouTube
    • X (Twitter)
    • Facebook
  5. #5

    Planoly

    Free · $14+

    Scheduling · Link in bio

    Visual grid planning plus Instagram DM automation, from $14/mo.

    • Instagram
    • TikTok
    • Facebook
    • LinkedIn
    • YouTube
  6. #6

    Scheduling · Analytics

    Approvals, automation and reporting for larger teams, from $99/mo.

    • Instagram
    • TikTok
    • YouTube
    • X (Twitter)
    • Pinterest
  7. #7

    Scheduling · Analytics

    Social listening, reviews and cross-team workflows, from $79/mo.

    • Instagram
    • TikTok
    • YouTube
    • X (Twitter)
    • Pinterest
  8. #8

    Scheduling · Analytics

    Evergreen content recycling by category, from $24/mo.

    • Instagram
    • TikTok
    • YouTube
    • X (Twitter)
    • Facebook
  9. #9

    Scheduling · DM automation

    AI-assisted scheduling, engagement and DM automation for agencies.

    • Instagram
    • TikTok
    • YouTube
    • X (Twitter)
    • Pinterest
  10. #10

    Scheduling · Analytics

    Structured approval workflows for marketing teams.

    • Instagram
    • TikTok
    • YouTube
    • X (Twitter)
    • Pinterest
  11. #11

    Tailwind

    Free · $17.99+

    Scheduling · Design & thumbnails

    Pinterest-first scheduling with automated pin design.

    • Instagram
    • Pinterest
    • Facebook
  12. #12

    Typefully

    Free · $8+

    Scheduling · Analytics

    Writing and scheduling threads for X and LinkedIn, from $8/mo.

    • X (Twitter)
  13. #13

    Scheduling · Monetization

    X-focused automation and engagement tools from $6/mo.

    • X (Twitter)
    • Instagram
    • LinkedIn
    • Facebook
    • TikTok

Questions people ask

+What is the best free social media scheduler?

Buffer, Later, Metricool, Publer and Planoly have free plans. Buffer's free plan is the simplest for creators posting to a few accounts.