Updated October 2026 · prices from vendor's pricing page

Luma Dream Machine pricing

Luma Dream Machine has 3 plans: Plus, Pro, Ultra. There is no free plan. Paid plans start at $30/mo (Plus).

• Plus

  $30/mo

  or $300/yr ($25/mo billed annually)

  • 10,000 credits/mo
  • Luma and third-party models
  • Commercial use

• Pro

  $90/mo

  or $900/yr ($75/mo billed annually)

  • 40,000 credits/mo
  • Everything in Plus
  • 4x Luma Agents usage

• Ultra

  $300/mo

  or $3,000/yr ($250/mo billed annually)

  • 150,000 credits/mo
  • Everything in Pro
  • 15x Luma Agents usage

Discounts

About 17% off with annual billing.

Vendor page lists no free plan; watermark and resolution per tier not stated. Team/Enterprise are contact-sales.

Full Luma Dream Machine review →Luma Dream Machine alternatives →Official pricing page ↗

Alternatives with a free plan

• 

  Runway

  Free · $12+

  AI video · Video editing

  Video and image generation platform built by Runway AI, offering its own Gen-4/Gen-4.5 models alongside third-party models like Kling and Veo.

• 

  Kling AI

  Free · $6.99+

  AI video

  Chinese AI video generator developed by Kuaishou, offering text-to-video and image-to-video generation up to 1080p.

• 

  Pika

  Free

  AI video

  AI video generator known for stylized effects like Pikaffects, Pikadditions, and Pikaswaps for social-style clips.

Sources: lumalabs.ai