Updated September 2026 · prices from vendor's pricing page

Later pricing
Later has 3 plans: Starter, Growth, Scale. There is no free plan. Paid plans start at $18.75 (Starter).
Starter
$18.75
or $225/yr ($18.75/mo)
- 1 social set (8 profiles)
- 1 user
- 30 posts/profile/month
- 5 AI credits/month
- 3 months analytics history
Growth
$37.50
or $450/yr ($37.50/mo)
- 2 social sets (16 profiles)
- 2 users
- 180 posts/profile/month
- 50 AI credits/month
- Social inbox, approvals, 1 year analytics
Scale
$82.50
or $990/yr ($82.50/mo)
- 6 social sets (48 profiles)
- 4 users
- Unlimited posts
- 100 AI credits/month
- Meta Ads analytics, brand health monitoring, 2 years analytics
- Free plan limits
- No permanent free plan; 14-day free trial only.
Prices shown are annual-billing monthly equivalents (site prices plans as billed yearly, ~25% off vs monthly). Extra social sets/users/AI credits sold as add-ons.
Full Later review →Later alternatives →Official pricing page ↗
Alternatives with a free plan

Buffer
Free · $5+Scheduling · Analytics
Social media scheduling and analytics platform with per-channel pricing for creators and small teams.
- TikTok
- YouTube
- X (Twitter)

Publer
FreeScheduling · Analytics
Bootstrapped social media scheduling tool supporting a wide range of networks with a generous free tier.
- TikTok
- YouTube
- X (Twitter)

Tailwind
Free · $17.99+Scheduling · Design & thumbnails
Pinterest-focused scheduling and design tool that also supports Instagram and Facebook posting.
Questions people ask
+Is Later free?
No, Later has no free plan. It offers a free trial.
+How much is Later Starter?
Later Starter costs $18.75 billed monthly or $225/yr ($18.75/mo).
+How much is Later Growth?
Later Growth costs $37.50 billed monthly or $450/yr ($37.50/mo).
+How much is Later Scale?
Later Scale costs $82.50 billed monthly or $990/yr ($82.50/mo).
Sources: later.com