creator
Hootsuite
$99Scheduling · Analytics
Enterprise-focused social media management platform combining scheduling, inbox automation, and AI-assisted analytics.
- TikTok
- YouTube
- X (Twitter)
Updated September 2026
Hootsuite vs Sprout Social (2026)
Hootsuite is best for larger teams and enterprises needing automation, approvals, and reporting; Sprout Social is best for teams and enterprises needing listening, reviews, and cross-functional workflows. Hootsuite starts at $99/mo and Sprout Social at $79/mo.
Scheduling · Analytics
Enterprise social media management platform combining publishing, listening, and AI-powered analytics.
- TikTok
- YouTube
- X (Twitter)
| Hootsuite | Sprout Social | |
|---|---|---|
| Best for | larger teams and enterprises needing automation, approvals, and reporting | teams and enterprises needing listening, reviews, and cross-functional workflows |
| Starting price | $99/mo | $79/mo |
| Free trial | Yes | Yes |
| Platforms | Instagram, TikTok, YouTube, X (Twitter), Pinterest, Facebook, LinkedIn | Instagram, TikTok, YouTube, X (Twitter), Pinterest, Facebook, LinkedIn |
| Free plan | No | No |
| Users | 17 million+ customers | ~30,000 brands |
| Key features | Wisdom AI assistant, Unlimited scheduled posts, Inbox automation, 90-day trend forecasting, Custom performance reports, Approval workflows | Trellis AI agent, Consolidated social inbox, Review management, Sentiment analysis, Premium analytics add-on, Employee advocacy |
| Integrations | — | Salesforce |
| Founded | 2008 | 2010 |
Questions people ask
+Is Hootsuite or Sprout Social cheaper?
Hootsuite starts at $99/mo; Sprout Social starts at $79/mo.
+What does Hootsuite have that Sprout Social doesn't?
Wisdom AI assistant, Unlimited scheduled posts, Inbox automation, 90-day trend forecasting, Custom performance reports, Approval workflows.
+What does Sprout Social have that Hootsuite doesn't?
Trellis AI agent, Consolidated social inbox, Review management, Sentiment analysis, Premium analytics add-on, Employee advocacy.