Updated September 2026

Gumroad vs Stan Store (2026)

Gumroad is best for selling digital products, ebooks, and subscriptions without a monthly fee; Stan Store is best for creators selling coaching, courses, or digital products who want zero transaction fees. Gumroad starts at Free + 10% + $0.50 fee and Stan Store at $29/mo.

Gumroad

Free · $0.5+

Monetization · Link in bio

E-commerce platform for selling digital products, courses, and memberships directly to an audience.

Stan Store

$29

Monetization · Link in bio

Stan Store is a link-in-bio storefront built for creators to sell digital products, coaching, and courses with one-tap checkout.

Instagram
TikTok
YouTube
X (Twitter)
Facebook

	Gumroad	Stan Store
Best for	selling digital products, ebooks, and subscriptions without a monthly fee	creators selling coaching, courses, or digital products who want zero transaction fees
Starting price	Free + 10% + $0.50 fee	$29/mo
Free trial	—	Yes
Platforms	—	Instagram, TikTok, YouTube, X (Twitter), Facebook, Pinterest
Free plan	Yes	No
Users	—	—
Key features	Digital product storefront, Recurring subscriptions, Pay-what-you-want pricing, Discover marketplace, Multi-currency checkout, Merchant-of-record tax handling	1-Tap Checkout, Digital Product Sales, Email Marketing, Upsells and Order Bumps, Booking/Calendar Links, Third-Party App Integrations
Integrations	Zapier, Stripe (backend), Circle	Stripe, PayPal, Zapier, ConvertKit, Mailchimp
Founded	2011	2020

Questions people ask

+Is Gumroad or Stan Store cheaper?

Gumroad starts at Free + 10% + $0.50 fee; Stan Store starts at $29/mo.

+What does Gumroad have that Stan Store doesn't?

Digital product storefront, Recurring subscriptions, Pay-what-you-want pricing, Discover marketplace, Multi-currency checkout, Merchant-of-record tax handling.

+What does Stan Store have that Gumroad doesn't?

1-Tap Checkout, Digital Product Sales, Email Marketing, Upsells and Order Bumps, Booking/Calendar Links, Third-Party App Integrations.